web2.0, morals and ideology

Reading Nicholas Carr’s fiery blog about web2.0:

“Like it or not, Web 2.0, like Web 1.0, is amoral. It’s a set of technologies – a machine, not a Machine – that alters the forms and economics of production and consumption. It doesn’t care whether its consequences are good or bad. It doesn’t care whether it brings us to a higher consciousness or a lower one. It doesn’t care whether it burnishes our culture or dulls it. “

Can a tecnology be tagged in terms of morality? Or rather in terms of ideology or ideologic utility? Cannot online interaction empower offline life?

Let’s think about…together….